Friday, June 14, 2013

Kanye West "Yeezus" [ADVANCE]

Speaking about the album's minimal promotion, West stated: "With this album, we ain't drop no single to radio. We ain't got no NBA campaign, nothing like that. Shit, we ain't even got no cover. We just made some real music." He spoke of radio play and said "But honestly, at this point, when I listen to radio, that ain't what I wanna be no more."

I was looking for a quote like that [source: Wiki] which would really sum up the feeling of just how quiet it's been on the Kanye front... even though he was on SNL, is always seen with Kim and has a new album dropping. He's doing things differently this time around and it's never more evident then when you're listening to it.

If you watched Kanye perform on SNL and heard the two new songs he did you might think this is a racially charged album. I certainly went in thinking it would be dark, angry and make a statement. It did that (and more) but race was only one conversation; religion had a place and even some present and past romances formed the crux of this album.

Musically, it's all over the place. Per the wiki quote, you can tell Kanye isn't trying for radio hits. There are a lot of uncommon song structures -- verse, hook, bridge, hook, verse -- and with that comes a myriad of musical changes sometimes happening multiple times per song. The beginning doesn't sound like the middle doesn't sound like the end. At times, it's hard to keep the melody and follow the flow and as a listener it can be disorientating.

You'll also hear any number of influences. One song goes all 808's & Heartbreak with its use of Auto-Tune. A couple songs feature Justin Vernon, who was all over My Beautiful Dark Twisted Fantasy. The first half of the record brings to mind Nine Inch Nails and Marilyn Manson. There's even some repeated use of screams throughout.

If I had to make a recommendation, the songs that stuck out to me are Hold My Liquor and Blood on the Leaves. Just know there were at least 6 songs I was considering here.

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